COMMUNITY

“A man not only needs to know how to fish, he needs to have the freedom to do it and a place to do it. That's where community comes in. We have to help each other…”
--Radio Personality Bill Ayers

The fishing industry is our home, and we feel fortunate to be a part of this community. We take pride in running an honest business that emphasizes the value we place on relationships we have with our customers, ambassadors, employees, reps and vendors.

PRODUCTS

“Functional and Simple. That is what I keep coming back to.”
-- Alan Peterson (President and Co-Owner, Loon Outdoors)

We are proud of making products that add value to the outdoor experience for beginning and professional anglers.  Our commitment is to make the best product using the best materials, and we emphasize two things: functionality and simplicity.

ENVIRONMENT

“To have some parts flowing free again . . . with deer grazing on its banks . . . ducks and geese raising their young in the backwaters . . . eddies and twists and turns for canoeists . . . and fishing opportunities such as Lewis and Clark enjoyed . . . would be the finest possible tribute to the men of the Expedition, and a priceless gift for our children.”
-- (Stephen Ambrose, Undaunted Courage)

We strive to ensure that our footprint is as small and as shallow as possible. This commitment informs our business practices, the proximity of our vendors, and the materials we use to make our products and packaging. Furthermore, we are committed to using the resources available to us to support and endorse organizations and individuals who are dedicated to protecting the environment we are all passionate about.